In 2001, two young founders from Pingtung, with backgrounds in industrial design and architectural engineering, had already reached an early stage of professional success.
Yet amid their busy daily work, they began to reflect on the true meaning of life and shared a simple belief:

“No matter how busy work becomes, life should still be enjoyed at a relaxed pace.”

Guided by this belief, the first La Morning was born in Pingtung.
The vision was not merely to open a breakfast restaurant, but to create a space where people could slow down, enjoy their meals with ease, and begin each day with a sense of calm and comfort.

Starting with little experience in the breakfast industry, the journey toward building a structured, scalable franchise system was far from easy. However, their cross-disciplinary backgrounds led them to place great emphasis on systems, processes, and details—integrating design thinking and engineering standards into every store.

With fresh blue-toned interiors and extensive use of stainless-steel equipment, La Morning stores are designed to be bright, clean, and durable.
This unwavering commitment to quality and style gradually shaped La Morning’s distinctive Western-style casual brunch concept, earning its place as a familiar and trusted morning choice for many customers.

In 2001, two young founders from Pingtung, with backgrounds in industrial design and architectural engineering, had already reached an early stage of professional success.
Yet amid their busy daily work, they began to reflect on the true meaning of life and shared a simple belief:

“No matter how busy work becomes, life should still be enjoyed at a relaxed pace.”

Guided by this belief, the first La Morning was born in Pingtung.
The vision was not merely to open a breakfast restaurant, but to create a space where people could slow down, enjoy their meals with ease, and begin each day with a sense of calm and comfort.

Starting with little experience in the breakfast industry, the journey toward building a structured, scalable franchise system was far from easy. However, their cross-disciplinary backgrounds led them to place great emphasis on systems, processes, and details—integrating design thinking and engineering standards into every store.

With fresh blue-toned interiors and extensive use of stainless-steel equipment, La Morning stores are designed to be bright, clean, and durable.
This unwavering commitment to quality and style gradually shaped La Morning’s distinctive Western-style casual brunch concept, earning its place as a familiar and trusted morning choice for many customers.